Privacy Policy
Last Updated: October 12, 2025
BetLens ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and services.
1. Information We Collect
Personal Information
We collect the following personal information when you use BetLens:
- Account Information: Email address and password (encrypted) when you create an account
- Sports Preferences: Your selected sports interests (NFL, NBA, College Football, College Basketball)
- Subscription Data: License keys from Gumroad for subscription validation
- Device Information: Device type, operating system, and app version for technical support
Automatically Collected Information
- Usage Data: Pages viewed, features accessed, and time spent in the app
- Technical Data: IP address, browser type, and device identifiers
- Performance Data: App crashes, errors, and loading times for quality improvement
Information We Do NOT Collect
We do not collect:
- Betting history or gambling activity
- Financial information or payment details (handled by Gumroad)
- Location data or GPS coordinates
- Contacts or photos from your device
2. How We Use Your Information
We use your information for the following purposes:
- Service Delivery: Provide AI-powered betting analysis and recommendations
- Authentication: Verify your identity and maintain secure access
- Subscription Management: Validate license keys and manage access to premium features
- Personalization: Customize content based on your sports preferences
- Communication: Send service updates, security alerts, and subscription notifications
- Improvement: Analyze usage patterns to enhance app performance and features
- Compliance: Enforce our Terms of Service and comply with legal obligations
3. Third-Party Services
BetLens integrates with the following third-party services:
Anthropic (Claude AI)
We use Claude AI to generate betting analysis and recommendations. Your sports preferences and game data are sent to Anthropic's servers for analysis. Anthropic's privacy policy: anthropic.com/privacy
Gumroad (Subscription Management)
Subscription payments and license validation are handled by Gumroad. We receive license keys and subscription status but never access your payment information. Gumroad's privacy policy: gumroad.com/privacy
TheOddsAPI
We fetch live sports odds from TheOddsAPI. No personal information is shared with this service.
ESPN (Scores & Logos)
We display live scores and team logos from ESPN's public APIs. No personal information is shared.
Google Sheets (Statistics)
We retrieve team statistics from Google Sheets for analysis. No personal information is shared.
4. Data Storage and Security
We implement industry-standard security measures to protect your information:
- Encryption: Passwords are encrypted using bcrypt hashing
- Secure Transmission: All data is transmitted over HTTPS/SSL
- Database Security: PostgreSQL database with access controls and regular backups
- Token Authentication: JWT tokens for secure API access
- Limited Access: Only authorized personnel can access user data
Data Retention: We retain your account data as long as your account is active. You may request deletion at any time by contacting us.
5. Your Privacy Rights
You have the following rights regarding your personal information:
- Access: Request a copy of your personal data
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your account and data
- Opt-Out: Unsubscribe from marketing communications
- Data Portability: Receive your data in a portable format
To exercise these rights, contact us at: betlensinsights@gmail.com
6. Children's Privacy
BetLens is intended for users 21 years of age and older. We do not knowingly collect information from individuals under 21. If we discover we have collected information from a minor, we will delete it immediately.
7. International Users
BetLens is operated in the United States. If you access our service from outside the U.S., your information may be transferred to, stored, and processed in the United States. By using our service, you consent to this transfer.
8. California Privacy Rights (CCPA)
California residents have additional rights under the California Consumer Privacy Act:
- Right to know what personal information is collected
- Right to know if personal information is sold or disclosed
- Right to opt-out of sale of personal information (we do not sell data)
- Right to deletion of personal information
- Right to non-discrimination for exercising privacy rights
9. Changes to This Privacy Policy
We may update this Privacy Policy periodically. We will notify you of material changes by:
- Posting the updated policy with a new "Last Updated" date
- Sending an email notification to your registered email address
- Displaying an in-app notification
Continued use of BetLens after changes constitutes acceptance of the updated policy.
10. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
© 2025 BetLens. All rights reserved.